Viewpoint Creative Develops Promotional Campaign for Discovery Channel's "Rameses: Wrath of God or Man?"

Discovery Channel once again teams up with Viewpoint Creative to develop and produce the promotional package for their newest special presentation Rameses Wrath of Godor Man? This is the latest in a year-long series of advertising and promotional projects that Viewpoint Creative has done for the network. Others include Nefertiti Resurrected and Columbus: Secrets from the Grave. Each special features exciting archeological discoveries and modern forensic technology that, together, reshape the way we look at history.

Boston/Los Angeles, December 4, 2004 -- Discovery Channel once again teams up with Viewpoint Creative to develop and produce the promotional package for their newest special presentation Rameses Wrath of Godor Man? This is the latest in a year-long series of advertising and promotional projects that Viewpoint Creative has done for the network. Others include Nefertiti Resurrected and Columbus: Secrets from the Grave. Each special features exciting archeological discoveries and modern forensic technology that, together, reshape the way we look at history.

Viewpoint Creatives Joseph Kiely (Creative Director, Design) comments, Each of these projects has involved a wonderful creative partnership between Viewpoint Creative and the Discovery on-air and marketing team and Rameses is no exception. Our approach was to begin epic, ushering the viewer into the world of the great Egyptian Pharaoh then to pull the rug out revealing this fantastic murder mystery lurking below the surface. And we wanted to do it in a contemporary way that modern audiences can relate to.

Working closely with the Discovery, Viewpoints creative team fleshed out the concept and production design. The project was filmed in Los Angeles by Viewpoint Director, Patrick Kiely. Editorial, composite and soundtrack were completed in Boston. The final campaign includes TV spots, on-air teases and radio. Rameses: Wrath of Godor Man? will air in December.    

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, Court TV and History Channel International.    

For additional information please contact Amy Coblenz at 781/449-5858 or visit our website at www.viewpointcreative.com.

Client:
Discovery Channel
                       
Agency:
Viewpoint Creative, Boston/Los Angeles

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